PROGRAMAS DE COMPLIANCE NO FORTALECIMENTO DO EMPLOYEE VALUE PROPOSITION E EMPLOYER BRANDING

Authors

DOI:

https://doi.org/10.18227/2237-8057rarr.v14i1.7638

Keywords:

Attraction and retention. Employee value proposition. Employer Brand. Conformity.

Abstract

The present study, with a qualitative approach, aims to understand how the existence of a compliance program can act as a tool for attracting and retaining talent, acting as part of the factors that make up the Employee Value Proposition and Employer Branding. The research carried out with 10 participants was developed from the use of the sampling technique by judgment and with the use of semi-structured interviews. The results showed the influence of compliance programs as a strategic management tool in strengthening the EVP and EB in attracting and retaining talent. This study contributes to the practical understanding of compliance in the EVP and EB interface as a competitive advantage mechanism. As a social contribution, it reinforces compliance as a predictive tool, which, associated with people management, can contribute to the understanding of equity in organizations in general. As an originality of the study, the question of the interrelation between compliance, people management and formation of the entrepreneurial brand stands out, dimensions little explored in studies of the area.

Author Biographies

Samantha de Toledo Martins Boehs, Universidade Federal do Paraná

Professor at the Department of General and Applied Administration at the Federal University of Paraná. PhD in Psychology from the Federal University of Santa Catarina (2017), area of concentration Psychology of Organizations and Work. Master in Business Administration from the Federal University of Paraná (2004) and Graduated in Psychology from the Federal University of Minas Gerais (2001). Graduated in Theory and Technique of Operative Groups by Síntese (2010). She worked as an Organizational Psychologist and teaches in the areas of People Management and Human Behavior. One of the organizers of the books "Positive Psychology in Organizations and at Work: fundamental concepts and applied meanings" (2017) and "Work, Maturity and Retirement: studies and interventions" (2021) launched by the publisher Vetor. Member of the Laboratory of Positive Psychology in Organizations and at Work - LAPPOT (UFSC). Coordinator of the MBA in Talent Management and Human Behavior Ceppad/UFPR. Coordinator of the Centro de Carreiras Extension Project, the SOS Postgraduate Group and the Vida Sim Retirement Education Program. Member of the Brazilian Association of Professional Guidance (ABOP) and the Brazilian Association of Human Resources -PR. Areas of interest: Career Management, Retirement, Diversity Management in Organizations, Mental Health, Life Satisfaction, Quality of Life and Well-being at work.

Bruno Eduardo Slongo Garcia, Universidade Federal do Paraná

PhD in Business Administration from the Federal University of Paraná (UFPR), Master in Accounting from the Federal University of Paraná (UFPR), Specialist in Business Management from the Federal University of Paraná (UFPR) and Bachelor of Business Administration from the Pontifical Catholic University of Paraná (PUC/ PR). Coordinator of courses in Commercial Management, Foreign Trade, Public Management, Marketing and Logistics, Coordinator of the University Extension Program (PROEX) at UniBrasil. Professor and researcher in the area of Management at Uniandrade and tutor in the MBA (UFPR), experience in the areas of Administration and Accounting.

Downloads

Published

11/07/2024

Issue

Vol. 14 No. 1 (2024): 2024

Section

Administração de Pessoal e Recursos Humanos (Personnel Management and Human Resources)

License

Copyright (c) 2024 Journal of Management of Roraima-RARR

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms: 1.Autores retain copyright and grant the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution allowing work sharing with acknowledgment of its initial publication in this journal. 2. Authors are able to take on additional contracts separately for non-exclusive distribution of the version of the paper published in this journal (ex .: publish in institutional repository or as a book), with an acknowledgment of its initial publication in this journal. 3. Authors are permitted and encouraged to post their work online (eg .: in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as increasing impact and citation of published work The Effect of Open Access .