DIVULGAÇÃO CIENTÍFICA DIGITAL DE TRÊS INSTITUIÇÕES PÚBLICAS DE CIÊNCIA E PESQUISA DE RORAIMA

Abstract

This work aims to realize a investigation about the communication process and scientific divulgation (CD), in the sense of communication for the external public and layman in social media, of three institutions of teaching and public research of the State of Roraima. It is a case study with content analysis. The Federal University of Roraima/UFRR, State University of Roraima/UERR and the Federal Institution de Roraima/IFRR were analyzed, thorough the accompaniment of the posts of the sample in social media during the year of 2019 and January of 2020. It was noticed  that the three institutions have profiles or pages in the social media: Facebook, Instagram, Twitter e YouTube and the UFRR and the IFRR are as well on Flickr. Facebook is the network utilized the most by the three institutions. The studied data demonstrate that the Scientific Divulgation, as a knowledge transfer for the society, is not the object of the communication of the public institutions of the study. The analysis of the work also identified that there isn’t a department of CD in any of the three institutions.. Making necessary and urgent to rethink the CD to create bigger engagement and the return to the IES seeking out mutual benefits.