The organizational stigma of motorcycle groups

Autores

  • Priscila da Silva Duarte Programa de Mestrado e Doutorado Acadêmico em Administração de Empresas da Fundação Getúlio Vargas
  • Noézia Maria Ramos Fundação Getulio Vargas - EAESP
  • Denise Queiroz Ribeiro Fundação Getulio Vargas - EAESP
  • Adriana de Fatima Valente Bastos Instituto Federal de Pernambuco

DOI:

https://doi.org/10.18227/2237-8057rarr.v10i0.5916

Palavras-chave:

stigma, organizational stigma, motorcycling groups, motorcycle club, Brazilian motorcyclists

Resumo

Since scholars have come into contact with Erving Goffman's work, "Stigma: Notes on the Handling of Deteriorated Identity," many issues have been discussed in an interdisciplinary way on the subject of stigma, at the individual level and, more recently, in the organizational level. At this level, there are studies on organizations that have been stigmatized since its inception; have become stigmatized; developed actions to circumvent stigma; and, they obtained the destigmatization. This is the level of analysis chosen for the development of this study. The general objective of this article is to describe how motorcycling groups respond to the organizational stigma that is typical of this urban tribe. And, the specific objectives were to identify and compare the emotional, social and collective responses and motivations that underlie and drive the actions used by motorcycling groups in the Brazilian context. Through an exploratory study, conducted through interviews with members of Brazilian motorcycling groups (some belonging to the motorcycle club), it was found that, surprisingly, despite the ethnic and cultural diversity among Brazilian motorcyclists, there are few women, blacks and homosexuals who drive and are members of motorcycle groups. Most motorcyclists encourage / collaborate on fraternization and philanthropic events, some of which are designed to circumvent the stigma of the organizations of which they are part and thus reduce the individual stigma they carry when they publicly show themselves as motorcyclists belonging to these groups.

Biografia do Autor

Priscila da Silva Duarte, Programa de Mestrado e Doutorado Acadêmico em Administração de Empresas da Fundação Getúlio Vargas

Doutoranda pelo Programa de Mestrado e Doutorado Acadêmico em Administração de Empresas da Fundação Getúlio Vargas

Noézia Maria Ramos, Fundação Getulio Vargas - EAESP

Mestre em Administração (UFU-2007), Especialista em Gestão e Estratégia Empresarial (ULBRA-2002) e Bacharel em Administração (1995). Atualmente é Professora do Curso de graduação em Administração na Universidade Federal de Uberlândia - Campus Ituiutaba/MG. Tem experiência profissional em Agroindústrias, Comércio Varejista e Transportadoras. Desenvolve pesquisas em Gestão de Pessoas, Psicodinâmica do Trabalho, Qualidade de Vida, Estresse Ocupacional, Turnover, Comportamento Organizacional, Cultura Organizacional, Liderança e Motivação. Já realizou pesquisas em Estratégia Empresarial, Empreendedorismo e Gestão de MPE.

Denise Queiroz Ribeiro, Fundação Getulio Vargas - EAESP

Doutoranda em Administração na Fundação Getúlio Vargas de São Paulo. Mestre em Administração pela PUC-MG/Fundação Dom Cabral. Bacharel em Administração pela Universidade Federal de Minas Gerais. Especialista em Acreditação Hospitalar pela FCMMG. Licenciada em Matemática pela Utramig. Experiência gerencial em administração pública e gestão de saúde, coordenação de educação corporativa e gestão do conhecimento e atuação nas áreas de planejamento estratégico, BSC e gestão da qualidade. Atuação docente como professora titular de administração e matemática financeira em cursos técnicos e como assistente docente em cursos de pós graduação lato sensu na área de gestão de pessoas.

Adriana de Fatima Valente Bastos, Instituto Federal de Pernambuco

Professora efetiva no Instituto Federal de Pernambuco - IFPE. Vice-líder do Núcleo de Estudos em Marketing no Interesse Social (MIS). Doutora em Administração de Empresas pela Fundação Getulio Vargas - FGV / EAESP (2019) na linha de pesquisa estratégias de marketing. Mestre pela Universidade Federal da Paraíba - UFPB / PPGA (2013), com área de concentração gestão organizacional e linha de pesquisa em marketing e sociedade. Possui graduação em Administração pela UFPB (2010). Tem pesquisado nas áreas de Marketing Social, Macromarketing, Comportamento do Consumidor, Pesquisa Transformativa do Consumidor.

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Publicado

12/05/2021

Edição

v. 10 (2020): Publicação Contínua

Seção

Mercadologia (Marketing)

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